We just had our 2 biggest months in units and gross!
“I had attended your SWS as a salesperson and your Team Leadership workshop as a manager a while back at my previous dealership, and I recently attended your closing and negotiation workshop … and I came back even more on fire! We implemented mandatory daily training using JVTN® 30 minutes a day with group training daily, and training on their own as well. We had the team practicing way more than ever and getting more comfortable with your scripts, and managers started doing more consistent one on ones with the team and targeting training to each individual’s needs. We just had our 2 biggest months in units and gross! The salespeople have more confidence, the deals are easier to close, our customers love us even more and as you know, when everyone is making more money the dealership is a wonderful place. Thanks Joe, I’m looking forward to attending your Team Leadership workshop again. Your workshops are always great to re-energize, refocus and reset.” Vic Zurbano, Sales Manager, WA
I doubled my sales and increased my gross.
“Joe, I have been selling cars only 4 months and was so lucky to get at a dealership that started using your training my 4th month. The first day we got JVTN®, my manager said you’re going to watch a minimum of one chapter per day every day. I have stuck to that, and have been learning a ton. They also sent me to your Closing Workshop and I was amazed at how much I was able to retain and implement right away after the class. When I got back I focused on my questions; asking way more and better questions, slowing the sales process down, building more value and staying off price. It worked! I doubled my sales and increased my gross that same month. Thanks to JVTN® and your workshop, I have the tools to keep growing every day!” Shannon McMurray, Salesperson, PE
Last month I sold 42 units!
“I started in the car industry 4 years ago, and have been at this dealership for 2 years. We started using Joe’s online training after I had been here six months and it has helped the managers and salespeople change their attitudes about sales, and that’s what was lacking at my last dealership. I train every day and I’m taking the steps to get to my goal of averaging a solid 30 units per month. Last month I sold 42 units! What I realized is that I was not doing such a great job of follow-up. I usually gave up after a couple of attempts and now I am sending friendly newsletters and using social media advertisements in addition to the hand-written thank you notes and cards. Since I changed my follow-up process, my sales have skyrocketed!!! I give every customer my personal number, and like Joe says…I have become their ‘friend’ in the car business and I am getting more referrals and be-backs. Of course I get those 11 p.m. calls or the 6 a.m. calls, but it allows me to be accessible and the payoff is huge as they send me referrals! I am a single mom with 2 kids, age 9 and 11, so you can imagine how important it is that I’m now able to give my family the best of what life offers. Thank You, Joe!!! Your training has made a big difference in my life!!!” Stephanie Mabe, Salesperson, NC
From 6-7 to 14.5 and on track to make $80,000 this year!
“I work at Bob King Hyundai and have been training on JVTN® and growing since my first day in the car biz, a year next month! Without the training on JVTN® I have no clue where I would be today. If it wasn’t for Joe’s step-by-step processes and his practice and repeat wording, I would have no recipe, and no framework to follow. And I love the convenience of being able to study at work or home. I was selling computer products before, but the potential to make over $100,000 in the car business made me jump into this business, and I know I can grow if I continue the habit of daily training. I started out at 6-7 units and now my 90-day rolling average is 14.5 per month. I made $30,000 in 6 months last year and this year I’m on track to make $80,000 with half a year to go!” Colby Purdue, Salesperson, NC
From 8-10 per month to 8.5 in two weeks on JVTN®.
“I have been selling cars for 9 months and at my previous dealership I was averaging 8-10 per month. I had no process to follow, so I tried to customize the process for each customer and I was struggling with closing. Now, with Joe’s JVTN® online training at Planet, I follow the same process for every customer and in one month, I’m seeing a difference. Having the same step by step process every time with every customer helps me with Joe’s way of always be closing at each step; not being pushy, just being assumptive by using TMO (total mental ownership). Now once I can feel that my customer has TMO, closing is easy and I am not getting any objections on price in the negotiation! I’m already at 8.5 and with two weeks left, and my goal is to hit 16 this month. I’m very glad to have Joe’s training to help me advance my goal toward a career in finance!” Seth McNeil, Salesperson, NC
From 9-10 units a month to 17 after training on JVTN®.
“I have been selling for 13 months and before your training, I was averaging 9-10 units a month. Last month was my best month ever! I sold 17 units! We have daily meetings to train on JVTN® and I’ve been taking the ‘20 ways to close the sale on the lot’ course. I have been using the ‘Seriously Now’ Close and it works like a charm. What a difference learning new ways to close can make, it made a huge difference for me. Thank you Joe!” Richard French, Salesperson, NY
I had a 70% show ratio on my leads.
“I work in the BDC department, and started working internet leads 13 months ago. I just love it and I pride myself on being #1 on my team. Prior to this, I was a nanny and I never would have believed that I would be so successful in car sales. I definitely found my Niche in life. The information in your phone training has given me a great opportunity to make more money than I could Imagine! Last October and November, I was able to get 30 leads that sold! It was fantastic! My Average is 16-18 leads sold. Last month, 21 sold and I had a 70% show ratio. I have a ton of great customer service to offer and that helps me get those appointments to come in. Thank you Joe for the information in your phone training. I just love my job!” Riley Miller, Salesperson, IN
Last year, I made $106,000!
“I am a huge fan of Joe’s JVTN® training, and though we have a CRM tool at our dealership, I also continue to use Joe’s simple tracking system. It is called the Monthly Planning Guide and it keeps me organized, tracks all my opportunities and mostly keeps me focused on my monthly goal. Setting my goal is the most important highlight of my month. Each month I set a goal of 15 units and once I sell 15, I push myself by making more calls to sold customers to bring the number up to 20! It works. I just got back from vacation, and after a week, in May I am tracking 16.5 cars and we still have 5 days left! Last year, I made $106,000 and I continue tracking and calling and the phone calls pay off. I recently walked in to the showroom and there were several of my previous customers waiting to buy another car from me. That’s a great feeling to know my customers come back, because they like me and trust me as their salesperson!” Maria Arias, Salesperson, CA
I’ve already given myself a $1,000 raise.
“I have been in the car business for 4 months. My first month was a training month for me. But after that, I hit the ground running. My first month I sold 8, then 13 and last month 11 and I’ve been top salesperson the last 3 months … and I’ve just begun. I worked as a bartender for 15 years prior to this and have already given myself a $1,000 raise! It was the best choice of my life especially after being a bartender, I have a ton of people skills. The Joe Verde training works and the closing section has made a tremendous impact on my sales. I can’t wait to see what the future holds.” Adam Gryskiewicz, Salesperson, MN
I Verde’d them and doubled my sales!
“I’ve been selling Harleys for 1 year and attended your sales workshop with Sean and I’m getting ready to attend your closing course, too, plus, I’ve been taking 5 chapters a week on JVTN®. From what I learned at the workshop, I got better at building more value, handling the objections that come up all the time like, ‘I want to think about it,’ and I stopped talking about the price. I got so strong and believed they were all buyers to the point of getting the wife of a customer to load his trade onto a trailer and bring it to the dealership so I could make the deal now. And when I stopped talking price, my gross went up and now there no more minis. Before the workshop I was selling 6.8 and after class I had my biggest month at 13 and have raised my average to that now. When my manager asks, do we have a deal? I always say I Joe Verde’d them and yes, we have a deal! I love it; easier sales, more sales, and happier customers. Thank you, Joe!” Paul Bartholomew, Salesperson, AL
From electrician to #1 salesperson.
“We are a smaller dealership. I was an electrician before selling cars, and I don’t miss the manual labor, so I was determined to make this work. Follow up is so important in this industry and I’ve already sold 3 cars to the same family. I can’t wait to work off of repeat and referrals only, so I can spend more time with my children. I have an 8-year-old boy, and a 5-year-old girl. I sold 8 units when I first started, 21 is my best month so far, I have consistently increased my gross, and I’ve been the #1 Salesperson for several months. My favorite part of your training is the Landmark Close and Sold Line Close. Together, they work every time! Thanks, Joe!” Sarah Gentry, Salesperson, OH
After your sales workshop and JVTN® I sold 4 cars in one day 3 times this month, and I’m averaging 30 units a month.
“I had been selling time shares previously and had been very successful at it and was brand new to the car business. Selling cars was similar, yet different and I was so lucky to attend your Sales Workshop my very first month. Being able to see your trainer live and ask questions that were directly related to me was priceless, and after the workshop I was on fire. Our dealership has your online training, too, and I also started training on JVTN® from day #1. Attending your class and having access to JVTN® to review what we learned there and to take even more courses online has made the transition so much easier and more profitable for me. I have been averaging 30 cars a month and am already on track for $100k plus this year. I sold 4 cars a day for the 3rd time this month and had my best month at 32 units with great gross! Thanks for a proven, easy to follow process that gets results!” Leo Sander, Salesperson, SC
From 8 to 22 after your How To Sell More Cars Workshop.
“I just started in the car business a few months ago, and I am so lucky my manager believes in your training and for sending me to your How To Sell Cars More Workshop. Trying to figure it out on my own, I was averaging 8 before the workshop. Your 8-Step process was so eye-opening, and the key to success really starts by treating all of them like buyers. My confidence is way up, because I believe in the process. I worked really hard on building more value, overcoming objections and staying off price, and boy did it pay off. My CSI is way up, which means happier customers and easier deals, and I had my best month ever and sold 22 cars! Thanks for an amazing class and for the tools to set even more personal records.” Matt Kampa, Salesperson, MN
I more than doubled my sales after your workshop.
“Joe…I cannot thank you enough, for re-igniting my sales career at your Sales Workshop. After your class, I was on fire not only from the energy and excitement at the workshop, I was even more excited because I finally understand that your New Basics (8-steps) are the steps to follow every time to sell a car. Before the workshop I was like so many other salespeople – just figuring it out on my own, and we all know that just gets you to ‘average’ or less. Average is not my goal and I will be number one. After applying what I learned in the class, I more than doubled my sales and sold 18 cars and now I have happier customers, better CSI and I have been able to treat my family to a dream vacation, purchase a new camper and I just got myself a brand-new car! Best of all, I am headed to your Closing and Negotiation Workshop next week and when I get back, look out Mr. Number One – I’m coming for you. Thank you so much!” Sandra Moore, Salesperson, NB Canada
$32,000 – $40,000 – $80,000
“I transitioned from selling bikes 7 years to selling cars, and I was lucky to receive my sales skills at my previous dealership and I only learned one way to sell, Joe’s way. I made $32,000 my first year, $40,000 my second year and then my mentor sat me down and told me I had the talent to make a lot of money, but I had to change the way I trained. He told me I had to listen, take notes and then practice. When I look at my favorite sports hero, Michael Jordan, I know he practiced, practiced and practiced some more every day. Applying those key points changed my career and I went on to make $80,000 the next year. I realize how important training is so and now I’m at Mid America Harley-Davidson as a team leader for the store. I continue my own education by reading books, and we have JVTN® for training here and I try to help everyone understand that I’ll help with any questions on any step of the sale.” Jeff Fletcher, Salesperson, MO
I sold 6 my first month, then 9, and I just sold 22.5 with great gross.
“When I was in the car business many years ago, I got the same training most people did, “follow that guy around and learn what you can.” That was it, sink or swim, and I swam for a while and then I got into teaching and coaching for the past 18 years. I just recently got back into the car business, and our dealership had just started training on JVTN® my second month there, which was perfect timing. Your new basics (8 Steps) made it so clear and filled in the gaps I’d had in my sales process. I have been doing a great job at the greeting and not hearing just looking. I’ve been slowing the deals down, so I could build more value in myself, the product and the dealership. My confidence is way up, my customers are way happier, and my deals are way easier. I sold 6 my first month, then 9 and I just sold 22.5 with great gross. Joe, I just wanted to say thanks for a ‘complete training program’. Your training has opened the door to the true potential selling cars offers today, and gives salespeople the tools to succeed in the car business.” George Romero, Salesperson, TX
I’m already averaging 15-16 from training on JVTN®.
“I have only been selling cars for about 7 months, but so far it’s going much better than I expected and the JVTN® training has been extremely helpful to me. In our dealership we do individual training, then meet as a group every week to review the courses. We also go over the newsletters as a group every month and I have signed up to get your texts. The greatest thing I have learned from JVTN® is the importance of building rapport and how crucial the first few seconds of the sale are. I have learned to slow down the sale and listen to the customer and their wants and needs. My initial goal that I have been working towards is 20 cars per month. In only 7 months, I’m averaging 15-16 per month with my best month so far at 18½ cars! I was out sick a few days last month and still ended at 15 units, and my biggest paycheck so far. I know that by continuing to train and practice, I will hit my goal of 20 very soon! Thank you Joe, JVTN® has been and will continue to be a great resource for me.” James Dubois, Salesperson, OR
I am now averaging 15 a month.
“I have been in the car business for 4 years and with Ed Bozarth just over a year. This dealership uses Joe Verde training daily and their philosophy is the big picture that everyone at the dealership is part of the success, from the detailer to the service desk, to the cashier to sales. We all work and train together as a big, well-oiled machine. Joe’s training is just common sense. He covers everything about selling in steps, so you learn the process one step at a time. He gives you all the right questions to ask folks, and how to answer when they give you an objections. It’s logical and teaches you to never skip steps. I sort of compare Joe’s training to being in the military. If you did not train, it could cost you your life. If you don’t train daily to keep up your selling processes, it could cause you to lose deals, resulting in no spiffs, bonuses and a slim paycheck. Joe’s training is the absolute best in my book and I am now averaging 15 a month and my best income in a month is $10,000!” Ernesto Poston, Salesperson, NV
My next goal is 36 units in a month.
“I used to own a consignment store and loved it, and now I’ve been selling cars at Bronco for 2 years and have a new goal, to sell 36 cars in a month! 36 units is the cut off for bonuses because no one has gotten to this level of selling. I currently sell 15-20 units and my paycheck averages anywhere from $6,000- $8,000 a month so I’m going to keep using JVTN® to continue to up the bar in my selling skills and see what bonuses they offer when I top that number!!! Joe’s training is so effective, because it drives repetition and that is how we learn. Joe’s closes give you 5,6,7,8 or more chances to turn the sale around if need be. Going the extra mile to learn the ‘Gas Savings Close’ for example might be the reason a salesperson will close one or two more deals a month versus not having that extra closing tool to use. My first month at Bronco, I sold 3 cars and now my goal is 36 and I can’t wait to see what management comes up with for a bonus! My goal is in reach, as long as I keep my training path focused.” Mitchell Nelson, Salesperson, ID
From 6-8 cars to 15-16!
“My name is Chris Nelson and I started selling cars 8 months ago and when I first looked at training on JVTN®, I thought, gee, do I have to do this training? I quickly changed my attitude and stopped thinking that sounds ‘cheesy’ or ‘corny’, and instead I started taking Joe’s words and incorporating into my selling process. Soon I found myself continually going back to review training I had already taken and now I find myself welcoming the chance to go back and find out how I could take control and say the right combination of words that would give my customers a positive experience. I went from 6-8 cars a month and averaging $250 per unit in the beginning, and now I’m selling 15-16, bringing in $350 per unit. Plus, we have bonuses for more down payment which brings me to the biggest skill I picked up; asking for more down payment. Now I use what I learned from the training and I remind customers that more down, means lower payments, less loan time, which means paying less interest, and I’ve from getting $800-$1,000 down to $1,500 – $2,000 down which turns into a bigger paycheck for me! Thanks for all of the great information on how to sell cars the easy way.” Chris Nelson, Salesperson, SC
From 13 to my best month ever at 22 cars.
“Joe, I have been in the car business 7 years now, and before attending my first sales workshop of yours, I was a solid 13 car average.
At your workshop, I learned about your new Basics and the 8 step process that brought you success. When I got back from class, I worked on bypassing price, so that my gross would increase. I worked on slowing the deal down and really getting to know my customers, so I could get them to like me. I worked on handling the biggest objection of all ‘I want to think about it’. And I just had my best month ever at 22 cars and 75% of the people that I got in front of – bought. My customers love me and the deals are so much easier – and now I’m getting ready to attend your closing and negotiation workshop and I couldn’t be more excited because I know that at this next class, I will walk away with brand new skills to take me to the top.” Steven Leblanc, Salesperson, NS
My first month I sold 9, 2nd month 12, and 3rd month – I sold 19 units!
“I started selling cars 3 months ago and started training on JVTN® right away. Coming from a grocery store, so I know that customer service is key to this job, too. My first month I sold 9 followed by 12, and last month I sold 19 units! The training is fantastic, I’m making more money than I have ever made before. My friends can’t believe how much money I am making. I am much happier, and I will only get better! Thank you Joe for your training. It works!” Wes Vazqueztell, Salesperson, DE
Your training has allowed me to go from 14 to 19 to 24 units.
“I started selling cars 10 years ago and was averaging 14 units before Joe Verde. I had used other training before, but Joe’s training is the real deal and is much more up to date and he gives you a precise path to the sale. Now I take 1 chapter every day and I am getting close to redoing the courses again. My rolling average now is 19 units and last month I sold 24! I average around $93,000 a year and feel that this year is my year to get into 6 figures. This training has allowed me to give my family the quality of life we deserve, and it’s so important to me as I have 9 children from the ages of 6-22. Thank you, Joe! I would not be where I am at today if it wasn’t for your incredible training!” Jackie Williams, Salesperson, MI
I’m 20 years old and average about $10,000 a month from your JVTN® training.
“I am only 20 years old and started selling cars 8 months ago and I do my Joe Verde Training on JVTN® in the mornings, and I have a very strong work ethic. I have learned how to build rapport and investigate and I really listen to what the customers have to tell me. Last month I sold 26 units while holding gross and my rolling average is 19-20 units. I average about $10,000 a month which is so much more than any of my friends my age and I just purchased my Dream Truck! Thank you, Joe. Your training has really paid off.” Ellis Taylor, Salesperson, NC
From 9 to 26.5 after your workshop.
“Wow! What a great workshop! Joe, I was brand new 7 months ago and didn’t realize how lucky I was when my managers said I’d be attending your Sales Workshop. Before your class on selling cars, I was doing pretty good and averaging about 9 and keeping pace with the rest of my dealership. I always wanted to more sales, but didn’t know how to get them. After attending your course and learning your New Basics everything changed for the better. The 8-Step process is so much more than just Steps 1-8 – it’s really a true pathway to success! I started believing my customers were all on the lot to buy from me right now! I started slowing down, building way more value, really getting to know my customers, and then focusing on their hot buttons during my demos to ‘make the car the star’. Last month I sold 26.5 cars which broke my personal record. My customers are easier to work with, closing is easier, my deals are easier, and I made way more money. Now I know why you say this is the best business on the planet!” Brett Tyler, Salesperson, WI
After your Closing & Negotiation workshop, our down-payments went from $500 to $2000 per deal.
“One of the things we started doing after attending your Closing and Negotiation workshop, was working on presenting the numbers, and asking for 30% down regardless of the price of the vehicle. Our down payments went from an average of $500 per deal to $2,000 per deal. I never would have thought it was possible to get more down or that it would be so easy once we applied what we learned at the workshop. Thanks for an incredible workshop and for teaching us that if we make a couple of small changes, the results can be huge!” Ryan Stehle, Sales Manager, GA
From 13 to 20 cars a month!
“Joe, thanks for an amazing workshop, the energy and excitement and skills of your trainer was just what I needed. I’ve been selling cars for 9 years and averaging about 13 very consistently with occasional gusts to 15. After your workshop I really started focusing on each and every step of your 8 Step Sales Process. I slowed everything down, building way more value in myself, the product and the dealership. And I started driving first on the demos, and wow – what a difference that made with the cars being so tech heavy these days. My deals have gotten easier, and I had my best month to date. I sold 17 the month after your class and I have 20 out already this month – my best month ever!” Chris Smith, Salesperson, NY
My new goal – to average 21 units.
“I have been in the car business since 1999, and never realized my full potential until Headquarter Honda brought Joe’s online training into the dealership. The training on JVTN® has taught me to how really sell the right way. I don’t have to pressure anyone to buy, because now I have all the right techniques to sell professionally. Instead of pushing to make the sale, I take customers through the emotional part of the buying process through to closing, by creating value – based on their hot buttons which also helps me keep my gross intact. And I’ve learned how to make the deal easier, by pointing out the advantages to the customer of a bigger down payment. In 2017, I sold 179 units and in 2018 I ended up at 207 units (17 average) – and received my 3rd Director’s Club Award. My first award was a watch, last year it was a ring and this year a diamond for the ring, plus I got the Silver Award from Honda along with a bonus there, too. My new goal is to average 21 units a month and I have no doubt that Joe’s training will get me there!” Fernelys Santana, Salesperson, FL
I won the Salesperson of the Year Award
“I started in the car business 14 years ago, and when Headquarter Honda brought JVTN® on in 2015, I was averaging about 12-15 cars a month. After JVTN® was launched, I started following Joe’s steps and in 2018 I delivered 234 units and won the Salesperson of the Year award – and I am excited to say I ended the year just under $100,000 for my first time! There is so much valuable training on JVTN® that brought my numbers up, but mostly I started really listening to my customers more to find their wants and needs in a car and I followed the exact same process every single time with each customer and it just works. And when customers leave without buying because they needed more down or had bad credit, I make sure they know I’m still going to do what I can to get them driving away in their new car. Joe’s training pumps me up and is a constant reminder of what to do and what to say to stay on track daily. I realize that we sometimes think we know it all, but Joe’s training reminds us we never will – and that’s why we train daily!” Andrew Burke, Salesperson, FL
We increased our net profit 300% from your training.
“We made a commitment to improving and since coming on board with The Joe Verde Group we have continually improved and moved the needle (charts) northeast (up). We sent all of the managers to your Team Leadership Workshop and to your Closing Workshop – and we sent several salespeople to your sales workshop. We also wanted to get better at holding group training at the store and we attended your Train the Trainer Workshop. Wow! When we got back after the Train the Trainer workshop and began implementing what we learned there and in the other classes our managers attended, we hit a whole next level in training and all of the salespeople have been participating in your online training, JVTN® since day 1. We train 3x per week doing group training just as you recommend to maximize our return on our investment and Joe, the results have been incredible.
• 2017: we sold 619
• 2018: we sold 856 (a 40% increase)
• 2019: the first 2 months we’re up 50% over 2018
• Our grosses are going up
• Our net profit is up 300%
• The deals are way easier to close
• Our customers love us
• And our sales team works together now and loves coming to work to work
Joe, you have changed the culture of the store and the lives of everyone who works here. There is only one way to achieve the success that we have achieved; the Joe Verde way. Thanks Joe!” Tim Uhl, GM/Dealer, MD
I sold 21 units with JVTN®
“I have been selling since 2003 and I originally started at one store and really found that what you say is true about the negative huddle! My average units there was only about 14 units per month. Then I started at Northwest Motorsports 16 months ago, and once I got settled in and familiar with the new dealership, there was no stopping me. There is no time for a huddle here and I am around some true go-getters! I’m training on JVTN® – it’s awesome and has helped a great deal with staying on track with the selling steps and on my follow ups which is one of my strong points. We also track everything we do, and use that information for our forecasts and goal setting. Last month I sold 21 units and I couldn’t be happier. Thank you Joe!” Quincy Jones, Salesperson, WA
From $27,000 a year to $70,000 my first full year selling cars.
“Almost 2 years ago, I decided it was time for a career change, and I started selling cars. My 2 year anniversary in sales is coming up next month and this has been a great career change from the mental health care industry where I was only earning $27,000 per year. I knew the car business wasn’t known for giving buyers the greatest experience and my goal from the beginning was to change that with my customers. I was lucky to go to work in a dealership that provided Joe’s online training (JVTN®) because everything Joe and his trainers teach is customer friendly, and step by step process that works and allows me to treat all of my customers with respect and honesty. I learned Joe’s process, I control the sale and make sure I follow all of Joe’s steps, especially the demo and presentation the way he teaches it and that makes selling easy, and I get to make my customers happy! I average about 15 cars a month and at the end of my first full year I made $70,000. I’ve gotten 6 ‘Salesperson of the Month’ plaques, and I consistently get #1 on customer surveys. Joe’s training is helping me climb up the ladder and make positive changes to the automotive industry. My success has given me the resources to buy a house, and I’m getting married in June!” Mike McEntire, Salesperson, MI
I can’t thank my dealer enough for sending me to your management (Team Leadership) workshop.
“I just returned from your management class, and just like we talked about there that happened to most of us, I was a great salesperson and then was promoted to Manager. Then all of us were pretty much only taught the same things through experience; how to desk deals, handle heat, order cars and I thought that was about the extent of my job description. At the workshop I discovered the incredible potential in my dealership I’d never realized! I’d been focusing on the little things and was completely missing the big picture of my real responsibilities and our opportunities to improve. Now I realize my job isn’t just working on deals, etc., but instead to grow my team and help all of them to keep getting to their next level. Sean (your trainer) showed us how to hold a more effective training meeting, and now we’re training on JVTN® 3x per week since I got back. We have been focusing on your new 8-step basics and practicing the steps to the sale and getting comfortable with them. One of the biggest surprises is that my guys are encouraging each other to get better and they’re challenging themselves as a group to keep moving forward. In just a short time, we’re already working together as a team – our CSI has measurably improved and so has our gross profit per vehicle. Now we already have more happy customers, happier employees and we’re all making more money already. It doesn’t get any better than that. Thanks Joe!” Mike Eble, Sales Manager, NE
I sold 18 units my first month on JVTN®!
“I have been selling for 8 years and started at Northwest about 6 months ago where they have your online training on JVTN®. My first month here I sold 18 units and I have continued to sell that many units since. I was also Employee of the month in December. JVTN® is great and I’ve never had this type of tool before so I do my training online religiously every day. My grosses are higher and the training has helped me with narrowing down to the perfect vehicle for the customer – which obviously helps hold more gross. I owe a lot of this success to Joe’s training – everything from the meet and greet to walking the horse to water, and to the fact that I am a true salesman. His training is great for those who have been in the business for a long time and also helps brand new salespeople start out on the right path. Thanks Joe – it works!” Nicc Phommanvanh, Salesperson, WA
Thanks for such an incredible program – I broke the store record at 40 units!
“Joe – I’ve been in the car business for 2 years and started as a lot attendant and then worked my way up to salesperson. Since then, I attended your sales workshop a little over 6 months ago and am getting ready to attend it again. I’ve also been training daily on JVTN® and practicing daily. As I learn more, I have been slowing the process down, building more value, more rapport, and getting way more yeses (benefit confirmations). I went from a current average of 15 to 26 and I just broke the store record and my personal best record at 40 units. My gross has been getting better with each sale, my deals are so much easier, my customers love me, and I know that with each chapter I watch on JVTN®, I will continually get better and make even more money. There are no limits, growth is the only option, and Joe Verde is the only way to get there!” Gary Manigan, Salesperson, SC
Joe’s training is now the focus in our stores.
“I work at Family Auto and just recently transitioned from sales/inventory to Sales Management and Joe’s training is helping me on each leg of the sales and management process. When I came to Family Auto 5 years ago, we had his training, but hadn’t embraced it, now it’s what I focus on in our stores to constantly keep our processes sharp. Joe’s training takes you segment by segment down the selling path to make sure you grasp the skills and where each step fits. I compare his processes to baking: you have to use the right ingredients to bake and follow the steps in order. And with selling you have to do the same and use the right skills and processes for a great outcome; selling the vehicle. We’re a Buy Here Pay Here store and though we might do one or two things different, we still need Joe’s steps to build rapport with the customer, bring value to the car, the dealership and to ourselves as their sales professional.” Randy Bogan, Manager, SC
Give a $50,000 presentation on a $30,000 vehicle!
“When I first started selling in the 90’s, I was given a small piece of paper with the 10 steps to the sale and no road map – and off I went, determined to make a difference in my new career. Then I started at Southern Oregon Subaru, where the owners were very forward thinking and training is at the top of their list of what it takes to continue being successful as a dealership. In fact, some of their managers have been here since I started in the business in 1995. When I started here I was given a real road map to success in sales using Joe’s training. Joe’s training has given me tools and choices to be successful in this business; everything from developing positive habits; how to plan my day, establish a routine, know my inventory, keep my head on straight and even what to say to ‘Big Bad Bob’ when I get a difficult customer. One thing Joe also said was that if you want to sell a $30,000 car and get $30,000 for it, give them a $50,000 presentation, and I’ve continually done that which always helps customers justify that ‘value exceeds price’. He talks often about how important our Choice of customers is (building repeats & referrals vs. walk-ins), and it’s true. When I have a referral or a sold customer buy another car, my average commission is $800 per unit – so I base my business choice of those type of customers. Joe, thanks for all the simple steps to success!” Jeff Nickel, Salesperson, OR
I just told people what I do and where I work and sold 2 vehicles.
“I just got back from your How To Sell A Car course with a fresh prospective on how to sell more and grow my business. Your trainer taught me to concentrate on the demo to build value on the vehicle, to sell the value of our dealership and myself, and to address and overcome any objections I get. I also latched onto two other important skills that have already made an impact on my career; Goal Setting and Prospecting. I recently starting prospecting at a restaurant I go to often. It’s too easy – I just let them know what I do and where I work and now I have two customers from there coming in to pick up their cars! So now my goal through Prospecting is to plant seeds for business down the road and build trusting relationships to fill my pipeline for future sales. Goal Setting is now also part of my daily routine and Sharon (my JVTN® Support Rep) explained how to use Joe’s Tracking & Goal Setting that’s in JVTN® and I’ll be using it moving forward. I’ve been selling for 7 months, averaging 10, and by the end of the year my goal is to sell 15.” Brian Poole, Salesperson, WI
Thanks for a great management class!
“I picked up several new ideas at your management workshop (Team Leadership) that I was able to implement immediately when I got back. We are training 2 to 3x per week in group training using JVTN® and now we’re taking and discussing the quizzes on JVTN® as a group and I’m getting much more involvement in my training meetings. One thing I really liked in class was the one on-one-time during the breaks to talk with your trainer so I could go over specific questions I had and get his input. That was priceless. It’s great to go to a workshop with other managers at different levels and experience, and from different sizes of stores. Everyone is there to learn more from the class and from each other. Thanks Joe for a great class.” Keith Brown, Sales Manager, TX
I sold 65 new RV’s for my best year ever by training on JVTN®!
“I have been selling RV’s for last 5 years and training on JVTN®. Last year was my best year ever and I sold 65 new RV’s. With JVTN® we’re having a ton of growth at the dealership and in just my first 3 months of this season I’ve already sold 32 New RV’s! The Joe Verde training has helped in so many ways; from asking the right questions so I can learn more about how they’ll use it, to hitting all their hot buttons in my presentation, to closing, and to helping me learn to work with mostly referrals! I have used what I’ve learned and I’m still learning something new every time we watch a course. This is going to be a great year! Thanks Joe!” David Boyd, Salesperson, ON
My first 3 months selling cars … 10 – 17 – 20
“Joe, I was brand new to the car business when I attended your sales workshop and started training on JVTN®. I was lucky to choose a dealership that sees the value of training and have a management team that fully supports it. Since day one, I also dove into the courses in your online training. I believed that every chapter I took would put money in my pocket right now. I went through your core 4 and continued to review and practice everything many more times after that. Joe, your new basics just made so much sense – follow the 8 steps skip no steps and be a success. Sometimes I just need to watch something on JVTN® to eliminate all of the negativity coming at me from the news, radio, and other people. Thanks to your training, I am having fun, my customers are having fun and most importantly they are buying. My first full month I sold 10 cars. My second month I sold 17 and I’m on pace to finish this month over 20 cars and I am going to continue to train on JVTN® every day. Selling cars truly is one of the greatest businesses on the planet! Thanks Joe!” Chris Montagna, Salesperson, PA
From 10 a month to 18 & 19 after attending your Sales Workshop!
“Joe, I have been in the car business coming up on 2 years and I have always averaged about 10 a month. I attended your sales workshop and wow – what an eye opener. For the first time I really became aware of all of the potential in the car business and more importantly, I learned how to tap into that potential right now. We’ve also been training on JVTN® and I’ve been learning a ton of ways to improve. After your workshop, I had so much more confidence and I started treating everyone like buyers today. It’s brilliant the way your process flows and I just follow your new 8-steps basics, particularly the closing sequence. After the workshop I sold 18 units and then 19 units with great gross, and I’m well on way to making my first $100K year (and that is just the start). I am going to continue to train daily and I’m going to exceed all of my goals! Thank you so much…” Jerome Dickey, Salesperson, TX
Your management workshop exceeded my expectations.
“Joe, I just wanted to say that your 2-day Team Leadership workshop exceeded my expectations. After your class, I’m holding my guys to a higher standard, doing one-on-one’s daily, and training 3 times a week just as you suggested. When Sean covered ‘how to hold training in the dealership’, I also picked up some great tips on holding more effective training meetings using JVTN® so everyone gets more out of each meeting. I am getting everyone involved, practicing and recapping my meetings, calling on the guy I don’t want to call on and making sure everyone walks away from my meetings with a solid ‘How To’ make it happen. It was a great workshop…thanks.” Jason DePizzol, Sales Manager, MT
What would Verde do?
“I’d never sold cars and was 22 when I started at Adel, 6 months ago. My General Manager and Sales Manager clearly told me that to succeed, I need to ‘be trainable’ and to ‘keep an open mind’. With that advice, I have done just that, and with Joe’s processes my best month is 18 and I’m always between 10-15. Without Joe’s step by step sales process and learning how to deal with price and customer objections, I imagine I would have talked price on the lot and been clueless on handling objections. When I need help with the steps, my manager gets with me and we ‘brain storm’ and my manager says ‘What would Verde do?’ And we discuss how it should have went and I make the change. I am thrilled that I have JVTN® as a continual learning tool. Thank you so much.” Justin Winfred, Salesperson, IA
Now I have a clear plan.
“Joe, the biggest eye opener in attending your Team Leadership workshop by far was the fact that I don’t need to hire new salespeople. I just need to train, track and motivate the ones I have now, to get them to the next level and after your class. Now I have a clear plan on how to make it happen. When Sean covered the 6 steps to hold an effective training meeting that gets results, I really saw the power when we went around the room practicing and discussing the topic, and how much more my salespeople will pick up, too. The recap is so important as well, as it lets me know they were engaged and that they took away value from my meeting.” Grant Fralick, Sales Manager, LA
We had our best month ever after attending your Team Leadership workshop.
“Joe, your workshop was exactly what I needed to understand why we needed to and how to go all in on your training, and to convince me to do it. We covered your tracking process and charting in class, and when I got back we started tracking and charting everyone. What an incredible tool those have turned out to be for holding more productive one-on-ones with our salespeople to help them improve. We also started holding daily group training every morning using JVTN® where we practiced and drilled on bypassing price on the lot and handling objections in the office. I was amazed and unaware of how fearful the sales team was at those points of the sale. The good news was, the more we practiced it, the better they got. We could see their fear fading and it was quickly replaced with confidence. The results were immediate. My top salesperson gained 4 units and everyone else gained 2 units in one month of training, and we increased our gross from $2,200 to $2,900 per car, and we jumped from 60 to 100 units. The best part, deals were easier to close, customers were super satisfied, and everyone just had more fun! Thanks for a great eye-opening workshop!” Seth Lock, Sales Manager, WY
I’m making a $100K with Joe’s training!
“I have worked at three dealerships since I started selling cars in 2007. The first dealership used Joe’s books and Planners, the 2nd dealership did not have any Joe.In the last 2 years at my current dealership we have Joe’s online training on JVTN® to give us the skills to sell a car. When I first came on board I was selling about 12, making $65-$70K a year and now I’m making over a $100k a year! When career professionals in other lines of work let me know about their 6-figure income, I just smile and nod and am very satisfied that being in the car business can also be a 6-figure career, too, with the right education!” Fred Geils, Salesperson, ID
From detailing cars at $1,900 a month to $6,000 last month selling cars.
“I was working in our Detail Department and with a wife and 4 kids, it was tough to make ends meet. I needed a huge change and decided to try selling a couple months ago.Training on JVTN® has helped me tailor my conversations to make selling fun by focusing on the customer’s hot buttons. Jackson, my manager is a very big believer of Joe’s training on JVTN®, making sure we practice all 8 steps to the sale on a regular basis and Jackson has us regularly write out the 7 types of objections and we work on dealing with those. Joe’s training has helped me understand the psychology of selling and that’s helping me to flush out people’s objections and negotiate more effectively. This is all such powerful stuff!Before I started selling cars I was making around $1,900 a month. Last month I sold 8 units and made $6,000. That’s more money than I’ve ever made in one month!This new career is one of the best decisions I have ever made and I truly believe if I can do what I’m doing, anyone can if they also believe in Joe’s process and follow it with every customer!” CJ Williams, Salesperson, WY
Joe’s training is the best there is – period!
“Sharon is our JVTN® online training support rep from Joe’s office and she called to get some feedback from Joe’s online training.Well, I quickly told her how passionate I am about Joe’s training – I swear by it.When I first joined the Romeo team as a new salesperson, I spoke to some seasoned top producers and they said they stay on top by following Joe Verde’s Road To The Sale, no deviation!As I studied the Verde process I went from 4 cars sold in my first month, 7 cars in the second month to 17 cars in my 4th month! Verde taught me not only how to sell cars with a high closing ratio, but to also hold gross.I am now the BDC Manager at Romeo Kia and I owe much of my success in cars sales to the Verde training videos! They are priceless! The process is effective without question and Joe’s training is the best there is – period!” Joe Mazziotto, BDC Manager, NY
I now average 15 units and $500 per unit.
“I have been at Dunning Motors Sales my entire career as a sales associate (4 ½ years). When I first started, I had limited training, so I focused on getting UP’s.We just recently came on board to JVTN®. As I learned more and applied it, sales people still sat around waiting for customers to come in the door, while I went out and introduced myself and got the sales process rolling. My first month I sold 22 cars.I average around 15, close about 50% and I average about $500 per unit. Joe’s training really teaches how to stay off price and now I never talk about it. I might acknowledge it, however I bypass it and get customers to drive it first to make sure they have all the right options they need. It just works!I’ve also learned from Joe’s training to market myself. I use letters, Facebook and what has brought a lot of repeats and referrals is a simple magnetic business card I send out. One response from a customers was, ‘I went to grab another beer from the fridge and saw your face.’ My card is simple, it just says ‘Ask for Dan.’ It works too!!!This month I have 8.5 cars out for mid-month so far and every single one is a repeat or referral, no ups! (I still, however hustle out the door to greet all customers!)” Daniel Cain, Salesperson, OH
From detailing cars to selling 15 cars a month.
“I was working in Detail and earning $32,000 a year. I applied to sell cars at Headquarter Honda and my manager Paul hired me, because he felt I would succeed and he worked with me on Joe’s training.After studying Joe’s processes on JVTN®, I understand that closing is not at the end of the sale, but the goal is ABC, to Always Be Closing and moving the sale further in every step of the sale from the greeting to watching them drive off the lot in their car!I started out at 8 units a month and now I’m averaging 15-16. My goal is to make $100K and I’ll do that by working my plan step by step; holding more gross per car, improving my closing skills and I’ll start my pipeline of repeats and referrals in 2019.I plan to keep growing myself and my business!” Lee Disla, Salesperson, FL
I hit 20 and was #1 in sales.
“I love my career and Joe’s processes have helped me grow my business. My main focus from training on JVTN® is ABC (Always Be Closing / moving the sale forward) and it works.Joe’s Closing and Objections courses on JVTN® are part of my daily training. I focus on these constantly to keep me fresh on getting yes answers (minor commitments) and I use the Sold Line Close every time we come back from a demo drive. My motto is to make sure every customer is happy when they drive off with their new purchase.My goal was to be number one at my Kia store and make it to trainer Patty’s Top Sales for August which she posts on JVTN® for all to see. I made that happen in October with 20 units!Now I’m focusing on creating more urgency and closing with confidence and not giving away gross. I also just watched Sean, the Trainer, talk about the importance in getting more down payment, with shorter terms. That makes so much sense because the result is a win-win for all.” Bill Martini, Salesperson, NY
I went from 8-10 to 13 a month with Joe’s training.
“Some people have what it takes to sell cars, and they just need to know what particular words to say to bring common ground between the customer and salesperson. I have been selling cars just over 3 years, and what Joe has taught me to develop are interpersonal communication skills.Just simple suggestions like getting 45 yes answers in 45 minutes to confirm the positives of the features or benefits in 45 minutes is what makes Joe’s process from the greeting to the sold line so easy and so successful.And for me, the most important way I’ve learned to grow one’s career is simply knowing what I’m doing every day with Joe’s simple tracking on JVTN®. Now I always know the most important numbers in sales; how many customers, the type I’m selling to, how many demos and write ups, etc. and so I can focus on my most important daily activities like following up with sold and unsold customers, emailing and texting customers, and staying organized and focused on ‘selling’.Before JVTN® training came on board for us, I was averaging 8-10 and now I am proud to say I am selling 13 a month now with a 37.98% closing ratio and my customers love me!I am such a believer of Joe’s processes and all the great habits I have maintained from training on JVTN® and I’m so glad my dealer has provided the training for us. Thank you Joe for your training and thank you Sharon (JVTN® Training Support Rep) for keeping me on track and focused.” Greg Grillo, Salesperson, MN
From X-Ray tech to delivering 7 of my first 8 customers.
“Prior to selling cars I was an X-ray technician and I’ve only been selling cars now for 3 weeks.I have always loved cars and selling them was something I always dreamed of. I was lucky to get into a great store that actually provided and valued real training.I took 22 chapters on JVTN® before I was even allowed to say Hi to a customer and I have continued to train daily. Joe, if It wasn’t for JVTN® I would have done everything completely wrong.The customer these days is expecting to work with a professional, and I was anything but that. Since going through your training daily and practicing my skills I’ve had 8 opportunities so far, I sold 7 of them cars and 3 of them were sold in one day.Joe, thanks for the tools to build a really successful career in the car business and become a true sales professional.” Rob Christiano, Salesperson, NY
I wrote 19 deals my first month back.
“When I started selling cars 9 years ago, I was introduced to the Joe Verde selling process and then I left the dealership for several years. I’m very happy to be back with Romeo again and my first month back I was able to write 19 deals!Joe’s simple philosophy of being a friend in the car business and by following a very customer friendly process is what closes deals. The important part of selling is listening, asking lots of either or questions, staying in control and building friendships. No trickery in selling, just helping people make a decision to purchase a vehicle.My goal is to keep developing my skills using JVTN®, raise my average to 20-25 cars a month and to make $200,000 for the year. I believe I can do that with Joe’s training as my foundation for success!” Vincent Winkler, Salesperson, NY
Joe knows what he is doing!
“My career in the car business has been a 17 year journey and I have been fortunate to have had Joe’s training to guide me and keep my processes working like a well-oiled machine!The Time is Money Close is one of my favorite Closes and I use Joe’s ABC (Always Be Closing) throughout the sales process with every customer. We train daily on JVTN® at The Truck Store and the Management Team works hard to be our mentors, leaders and coaches. I had a great July at 12 units with great gross.Joe knows what he is doing and I will use JVTN® for my continuing education and growth!” Kim Wilkins, Salesperson, MD
We broke all records after your management training.
“Joe – after attending your Team Leadership workshop, one of the things we’ve done was to implement 90-day tracking to focus on current averages and charting. It’s amazing when you actually chart all those numbers – they become a picture that reveals what’s really happening at the store.We’re also doing group training 1 x per week with JVTN®, our salespeople are taking 4 chapters per week on their own and practicing what they’re learning, and we’re doing daily one on ones with our team to help them improve. We have 3 guys selling 20 plus now. Our deals are easier, we have more happy customers and the better my team gets the easier it is to manage them.We broke all store records in 2018, and are already up $200K over 2017 on overall gross.Thanks for a real plan to grow a dealership and a successful team in this new, fast paced ever changing world of the car business.” Edi Vugdalic, Sales Manager, ON
Show me the money!
“I grew up in a family of 12 siblings, so there was always a super competitive thing in our household. My whole family is involved in many different small businesses, so I decided to leave my job as a meat cutter and start selling cars. I came to work at My Chevrolet where we have JVTN® and went through Larry’s Boot Camp. After I sold my first car, I was hooked! Being self-motivated and competitive, I have been salesperson of the month 3 times, and I average 12 units a month. I stay off price, and make sure I create great relationships with customers for great CSI scores! I use your Gas Savings Close often to get that final OK, and after a year of selling, I am starting to get referrals.My adventure continues as I strive to be on top and daily training on JVTN® keeps me saying ‘Show Me the Money!’” Jose Riquiac, Salesperson, CA
From new to 16 in a few short months.
“I was brand new to the car business just a few months ago, and I wanted to say thanks for putting together such a great training program. I latched onto your training from day 1 and never looked back. Your new 8-step basics were just what I needed – it is a clear plan to victory. I started slow – sold 3 cars, then 4, while I was practicing and training more than talking to customers. Then I sold 16. Joe – thanks to your training online with JVTN®, I have a new urgency in my deals that starts with my belief that I have one shot at selling a car. There is no tomorrow, so I am going to do everything in my power to get them to take it home now.
I have been working on getting more yeses (minor commitments) and building more value with every customer by focusing on their hot buttons, and transferring my energy and enthusiasm for the product and the dealership to the customer. It just flat out works and I know that as I continue to train and practice, my sales and my commission charts are going to keep heading northeast. Thank you so much…” Jimmy Singh, Salesperson, ON
From brand new to the President’s Level.
“Joe, I was brand new to the car business when I attended your Sales Workshop, and I’ve been training on JVTN® since my first day in sales. I sold 19 in my first full month on the floor, then 12 in August and 18 in Sept which give me a current 90-day average of 16.3. I am already in the Presidents Level at the dealership (15 unit average) and my next goal is get to the Elite Level with a 20 unit current average. Joe, your New Basics 8-Step process is one that anyone can learn and follow, and I am so thankful for our training. I know that as long as I believe they are all buyers and just stay on track with all of your steps – I will sell a car. My favorite part is that you give me the confidence and have taught me how to seek out their concerns and bypass or rephrase them, and how to flush out their true objections. I run towards objections as fast as possible, because I know that once I handle them – I have a car deal and another happy customer. Thanks again Joe for a rocket fast start to my new career in the car business!” Yar Chhuon, Salesperson, IN
From 6 to 12.
“Joe – after working in retail as a clothing store manager I was overworked, under paid and frustrated. I applied at the My Dealership group, and one year and 3 months later, I feel liberated, strong and successful, even at a tiny 5 ft. 3. I went through your intense training on JVTN® for two weeks with our trainer, Larry Valdez, and now when my customers first meet me, they have no idea of my strength in selling vehicles! From the training, I have learned to make friends with customers, combining humor and I ask a lot of questions to find customers’ hot buttons and how to build mental ownership. I’ve also learned that customers are flexible on color and equipment choices and when we finish the demo drive, I have the customer pull up to the door (your Sold Line close), next to their trade. It really gives them the feel of mental ownership. My first car sold was a Corvette and when I started, my average was 6 and now I am averaging 10.5 to 12 and I continue to attend Larry’s classes to challenge myself to push to another level. Without your training and Larry’s guidance, if they had just thrown me out and said ‘go sell cars,’” I definitely would not be at this level! Thank you, Joe, and thank you, Larry!” Kimberly Mandujano, Salesperson, CA
I’m happy we’re back with Joe Verde.
“Hi, I am Laura and I have been in sales at Romeo for a couple of years and I love my job! We had JVTN® before and then it was decided to try another trainer who would actually come out to our dealership about once a month. I must be honest, the training was no comparison to Joe’s solid and common sense processes! This new trainer had us saying some things that were actually negative and my sales faltered. I am happy to say we’re back with JV and now I’m using Joe’s positive words with confidence, knowing that customers will feel comfortable in the buying process. I average 12-15 a month and my average commission per unit is a nice $689. Our trainer Patty is both a mentor, leader and coach and we are now happy to have Joe back for all our Romeo stores!” Laura Coager, Salesperson, NY
With your training I earned more my first month than my previous year’s salary.
“Joe – I was brand new to the car business and was hungry for information on how I could succeed and was so lucky that my dealership provided me with your JVTN® online training. I love the way your training is organized and easy to follow and your trainers are so energetic and inspiring. I train a minimum of 30 minutes every day, I believe everyone I talk to is a buyer, and I follow your 8 Steps to the sale 100% of the time, with 100% of my customers. Thanks to your training I sold 16 cars in my first month and had the highest gross in the store earning me $13,000 for the month – which was more than my prior year’s salary. I just want to thank you for changing my life for the better and giving me a pathway to continued success.” BJ Jeng, Salesperson, NY
I have never been so wrong!
“This is my third month of selling and when I first started, I knew I wanted to be successful and was trying hard and was pretty steady my first 2 months around 8-10 cars. I felt there was more and wanted to do better. When I first was given Joe’s training on JVTN® I assumed it would be outdated, and didn’t think it would help me. I have never been so wrong! After the first training chapter, I was hooked and ready to learn more and I re-watch every video 3-4 times just to make sure I don’t miss anything. Joe Verde has given me the tools I needed to complete the sale and I already have 15 units out this month, with another week to sell. THANK YOU JOE!” Jeff Basch, Salesperson, TX
From 9.5 to 17 units average!
“Joe – before your workshop I was doing OK and averaging about 9.5 per month. I knew there was more, but real success was always just around the corner for me. Price had always been an issue, and in class we were taught how to turn price objections into budget concerns – and it made total sense because just about everyone is on a budget. You said ‘a good deal is a feeling not a number’ and it’s proving to be very true for me and for my customers now. I also loved the way we were taught to get our customers to take mental ownership by getting so many minor commitments (yeses) on the features and benefits and on how they’ll be using their new vehicle. Now when we go into the office to start the paperwork they’re sitting down to buy, not to decide if they want to buy it. Also unsold follow-up was never one of my strong suits, but I was always just told to do it, and not why or how to do it. After what I learned in the workshop, I’ve followed up with everybody, not just the ones I thought that could buy, and it’s really paying off. I just had my biggest month ever at 22.5 units and now my current (90 day) average is 17 units and my commission has almost doubled from $250 per sale to $485! Thanks to your Sales Workshop – success finally found me! I will continue to grow and apply everything I have learned and always keep striving to reach the next level.” Sara Gee, Salesperson, MO
I got my average up to 14, then 19.
“My sales and income just keep getting better and better. In April, I’d already made more than last year just from your books, and after your sales workshop – it just keeps getting better. It’s been a whirlwind after going to your workshop and training constantly on JVTN®. My skills are continually improving, I’m having more fun, my deals are easier to close, I’m making more money, and my customers love me. In April, I got my 90-day average up to 14 after reading your books and I’d already earned more than last year, and now at the end of June my average is up to a 19, and the 20 car average is getting closer and closer. Joe in class you teach that SHAC: my selling skills, my work habits, my attitude and my choice of customers were the keys to success and those four areas are what I’ve been working on. You were so right and thanks to you, I’m always moving the needle (my sales and income charts) in a northeast direction.” Dallas Hockman, Salesperson, MD
$156,000 my first year selling cars!
“Joe, it’s been one year since I stepped off the oil fields and into the car business. Thank you and thanks to my store for believing in the value of your training. I focused on the Core 4 Selling Skills on JVTN® for the first 2 weeks of my training. I was relentless in my pursuit to get better and took over 100 chapters in that time frame, and I continue to train daily. If it wasn’t for JVTN® and your new basics selling process, I wouldn’t be able to continually sharpen my skills, increase my units, and my income. With JVTN® I went from 8 cars to 10 to 13 to 16 and then to my best month at 20 units after attending your closing and negotiation workshop. Joe, I was #5 in units in our group of 15 stores. I was #1 in gross and I doubled the gross of #2. You truly have taught me how to work smarter not harder, my customers love me, my deals are easier, and the sky is the limit!” Brad Lehman, Salesperson, WY
Thanks for another incredible year – up 30% in new, 53% in used!
“Hello Joe, I just wanted to take a minute to say thanks for another Incredible Year. As a group, the Murray group believes in training 100% and last year we were up 30% in new car sales and our used car sales were up 53%. We send all of our managers to the managers and sales workshops and all salespeople to the sales workshops and most have been to the Closing and Negotiation workshop as well. Many of them have been multiple times. Why? Because it just plain works. You can never stop learning and you have to keep evolving if you want to stay ahead of the competition. The consistency of the message when going through your New Basics sales process is what everyone needs to stay on track and keep growing, and JVTN® provides that to myself and my team to always keep us fresh and always gives me new topics to train on. I recently attended your Train The Trainer workshop, and I’ve got to say it really got me out of my comfort zone and changed my perspective on what effective training really looks like. After that class, I now approach my meetings with a solid plan, and I understand that if I want to get them excited about any topic we cover, I need to tune in to their station (What’s In It For Them), and if my training doesn’t include the ‘how to’, it’s of no value to them. My meetings have gotten easier, they have been way more effective and the involvement during the meetings has gone up 10-fold. My salespeople are having more fun, closing more deals and making more money and most importantly – more and more of our customers are happy! Thanks again for providing everything a dealership needs to be a success in today’s ever-changing market!” Tony Almeida, Sales Manager, BC Canada
I doubled my gross and doubled my units!
“Joe, I have been in the car business for 4 years and your online training on JVTN® has been a career saver. Prior to having JVTN®, I was trained like most others; there’s the new car lot and there’s the used car lot. It was basically survival. I was selling 7 cars and not making a lot of money. After taking your courses on JVTN®, I’m selling 15 units and have increased my earnings substantially. Your 8-step sales process has made it so easy to be a success in the car business. Basically, it’s follow the process every single time and you will not fail. Thanks again, for doing the hard part, and figuring out a process that truly works.” George Bacha, Salesperson, KS
62% increase after your Train The Trainer Workshop
“Joe, after attending your TTT workshop, I realized a sales meeting is not a training meeting. Before class, we weren’t using JVTN® effectively, but with what I learned in class, now our meetings are ‘Training’ meetings. We start with the WIIFM (what’s in it for them), I get them excited about the chapter we’ll take next on JVTN®, and now my team walks away with a skill after each meeting. You always say to ‘get back to the basics’ so we restarted our online training again with your ‘How To Sell A Car’ course. We’ve been practicing the way we were taught in class and the results were immediate. We’re a small dealership and our current average was 29 units a month before the workshop. The month after the class we sold 47 units (62% improvement), and this month we’re already on track for 54-almost double what we were selling before the workshop. Thanks for the insider’s view on how to plan, prepare and implement great training that gets results now.” Corey Rissler, General Manager, WY
We increased our sales 33% our first month back on JVTN®.
“Our sales were slowing to stagnate the last couple of months and our dealer said, ‘It’s time to get back on JVTN®‘. Within a month of getting back on JVTN® and doing mandatory daily training with our team, we went from averaging 42 a month and had our best month since 2016 and sold 56. What a difference going to work to work makes. The sales are easier, the gross is going up as well, and customers and my team are happier! Thanks Joe!” Delbert Murphy, Sales Manager, MO
At 19, I was making a six-figure income from your training.
“Joe, I started my career in the car business at 19 and was lucky, to start at a dealership that fully believed in the value of your training. I was taught the Joe Verde Selling process from my manager right away and because of it, as 19 year-old I was living the dream, selling 20 cars a month and making a six-figure income. I was a solid 20 plus car guy, my customers loved me and I loved what I was doing and in my best month I sold 32 cars. My dreams were coming true and I finally got that Dodge Challenger I’d always wanted. I’m 23 now, married with a beautiful 1 month old daughter. I’m a manager now and work for the #3 Ford store in our region and have an incredible opportunity to be the person to my team that my manager was to me. Thanks to your selling process, and your online training on JVTN®, I’ll be the person to lead and grow my dealership to the next level! Thanks Joe!” Mo Yousef, Sales Manager, IL
After Train The Trainer we’re on track!
“Joe, since returning from your Train the Trainer workshop, my meetings have been amazing! When I got back to the dealership, we started training with the Core 4 Selling Courses on JVTN® and are already on track for our best February in years. Plus, we’re also already up $34,000 over last year. I am better prepared now for my meetings, they are interesting, informative and have a real value to my sales team. We are training 3x per week, and just like in your class, we’ve made it a ‘negative free zone’ and are practicing a whole lot more than ever. They are enjoying the training so much more and getting so much more out of it. Thanks for a great workshop that really showed me the finer points of becoming a great trainer, and leader for my dealership.” Kurt Layher, Sales Manager, WY
I always knew training was crucial, but I never knew how to pull it off until your Training Workshop.
“When I left your Trainer Training Workshop I was on fire and had a plan! The skills I picked up at the workshop turned me into a training machine. We started training M-W-F on JVTN® and we used your Leaders Guide, Workbooks and your Meeting Planner, exactly as you recommend. You made the workshop a negative free zone, and I did the same in our meetings, which was a bit of challenge at first, then the benefits of training started kicking in quickly. I wanted to train, they wanted to learn and we were all growing more and more after each training meeting. I really saw how important it was and that it was working when at the end of the month, I’d try to postpone training and the sales team would revolt and demand we hold training. Joe, this training has made such an incredible change in our attitudes and in our culture. And by the way…we added an additional $700 in gross per unit in our very first month of implementing your training after the workshop.” Jaysen Hayes, Sales Manager, WY
Sales Team of the Year with Joe Verde Training.
“We just wanted to give a shout out to Joe Verde and the team, and tell you all thank you for all your help last year. We had a successful year here at Fremont Ford Riverton and won Sales Team of the Year in our organization by selling 511 units at $5,051 a copy and none of it would be possible without the help and guidance of all of you. We were able to run the numbers we did by continuous training every morning and various times throughout the day on JVTN®. Every one of our salespeople is trained on the 3 pass pencil script (negotiation process) you teach and are able to present any proposal without any hesitation and overcome the majority of objections thrown their way. We track every move we make in the Monthly planning guide which has made a huge difference with our sales team and knowing exactly where we are, and what we need to improve to get to where we want to be. As you can see your group has played a huge part in our success this year so once again we just want to say thank you for all that you’ve done and continue to do and we look forward to Happy and Prosperous 2018!!! We are your #1 fans!” Ricki Coyle, Business Manager, WY
We’ve trained with you for 5 years and have grown for 5 years!
“We have been on Joe Verde Training for about 5 years now. We sent our managers to the Manager’s Workshop and our sales team to the Sales Workshop, and we hold JVTN® group training 2-3x per week. It has been the best decision we have made yet. Joe, we started out selling about 80 units then we moved to 100, and then 120 units. And we just had one of our biggest months to date and sold 144 units, and just about doubled our gross profit. We just attended your Manager’s Workshop again, and it reminded us of how much true potential is still sitting in our dealership. The best part is, with just a few changes and improvements in a few areas, we can continue on this incredible growth track. Thanks for a great program that not only helps us sell more cars, have more fun and make more money – following your processes makes my job easier by making my sales team better, makes the deals easier to work, and gives us even happier customers and greater CSI.” Ben Gonzales, Sales Manager, NM
I was in construction before I started at my dealership 3 years ago.
“My dealership is very pro training, and very pro Joe Verde. They send us to classes and we have JVTN® to keep learning more every day. I compare what I learn in Joe’s classes and online to having a set of blueprints used in construction. If I wanted a structure we were building to turn out correctly, I would follow the plans exactly how they were drawn. If I got off track on the building, I would take out the blueprints, reexamine them and make adjustments that were necessary. Now I follow the sales processes Joe lays out step-by-step, and when I realize I’m off track in Joe’s 8-Step Process, I go over it again and again, then get back on track. Also, I just came back from Joe’s Business Development Workshop and am now implementing unsold follow-up, prospecting, using handwritten thank you cards and incorporating all this into an action plan. I asked myself, ‘Do I want to wait on ups, in the cold or heat, or do I want a steady stream of appointments?’ Joe knows the answer to that and now, so do I! I came back from the workshop and showed the staff how to change how we work the deal and we all benefit with a greater down payment and higher gross by making a few easy changes. Thanks to my dealership for their dedication in providing consistent training by sending all our sales staff to workshops and for providing JVTN® for our continued education. My average gross on the front end is $3,000 and my commission per unit is $750 to $1,000. My first year I made $60K, the second year I made $77K, and I am at $110K in my third year. And to give kudos to our store, we had not been able to reach a goal of 100 pre-owned cars in the last 5 years, but in July we hit 101! Joe, thanks for helping me realize that my potential in this business is enormous!” Jon Krabbe, Sales Consultant, CO
From #8 or #9 in the zone a few months ago, to #3 in just 3 months on JVTN®!
“We started using JVTN® in July and couldn’t be happier with the results. 7-8 months ago, we were consistently #8 or #9 in the zone. In September 2016, we finished #3, and in addition to that we have finished #1 in our zone for the past 4 weekends! I don’t believe the success we are experiencing would be possible without Joe Verde and his training!” Dennis Weaver, Sales Manager, CA
JVTN® is my foundation!
“I have been in the car business just 5 months and I am so thankful to my dealership for having JVTN® training to provide me with a firm foundation to build upon. I started training on JVTN® Day 1 with Joe Verde’s first 4 (Core 4) ‘Selling’ courses. Through those 4 courses, I developed a clear plan to success, a ton of new skills, and came out of the gates on fire! I sold 9, then 17, then 25 cars and last month I sold 22 which puts my new current average at 21 units per month! Joe, I really bought into and believe the statistics you talk about and my attitude shows it as I go to work-to-work. Bottom line, I understand they are all buyers, so I treat them all like buyers. I am always truthful, I build the value by getting a ton of ‘yeses’ (minor commitments) throughout my demo and presentation, and I close on the car, not the price of the car. I love the car business! My customers love me and I am well on my way to building an incredible business! Thanks Joe!” Bruce Vickery, Sales Consultant, NS
My JVTN® coach at Joe Verde got me back on track!
“I was off to a really slow start for September and after speaking to my online coach at Joe Verde, she recommended I get back to the basics. I watched 2 videos on JVTN® every morning from that point forward and I set a new personal record and sold 12 cars in 2 weeks. JVTN® reinforces how important training is, and it’s so easy to do online. I have rededicated myself to training and look forward to having a great October. Thank you Joe, for the encouraging words, focus, pep talks and for helping me stay on track!” Neil Blasky, Salesperson, BC
If I could go back 20 years to apply what I learned in Joe’s class…
“I have been in car sales over 20 years and if I could go back 20 years with what I learned at Joe Verde’s ‘How To Sell A Car Today’ Workshop, I would be retired now with more money than I would ever need! What helped me most in that workshop was CRIC – Clarify, Rephrase, Isolate and Close – when you get any objection. Understanding those, and practicing those 4 steps, and then implementing CRIC into my selling process, has worked 99% of the time! Using CRIC and understanding that ‘budget’, not price is most important and using that correctly, seals the deal almost every time. Before I went to Joe’s workshop, my average was 12.5 units per month, and now I am at a solid 16.7. Last year my income was $103,500. I am just shy of $100K now and have three more peak months to pass last year’s income. Every Dealer needs to send their staff to this Workshop. Thanks to my dealership for investing in my selling future and thanks, Joe, for paving my way to continued success.” Carlos Castro, Sales Consultant, FL
In just two months, our gross is already up $27,000 per month.
“We came on board with Joe Verde’s online training (JVTN®) in September, and attended the Manager Workshop right away. Wow, have things improved quickly! We average about 90 units per month and after implementing some of the processes, we’ve already seen around $300 in gross improvement, per unit. We may have a lot of work ahead of us, but we are improving ourselves as professionals and we are moving in the right direction. We can’t wait to see what is in store for us and the potential all of our salespeople have. Workshops and online JVTN® training! All we can say is, it works!” Reko Fracassi, Sales Manager, CT
Our units are up 17% & gross 35%!
“Joe we have been using your JVTN® online training for about 3 years now with ongoing success. My team applies and utilizes your 8-steps to the sale, builds more value and closes more deals and we have realized a 17% increase in units already this year and have increased our gross another 35%. We just recently had our best month ever and are turning our inventory every 30 days. Joe the program is the right process for our group. Whether you have been in business for a while or brand new to the car business, it is the right mix for our team of professionals.” John Enea, General Manager, CA
We’re up 103 units from this same month last year.
“This August, we sold a combined 406 units for the month for Toyota and Lexus. Last year at this time, we sold 303 units. Growth is going strong. I have been with the company for 30 years, and a trainer for 33 years and have seen the growth from our salespeople on a daily basis. We have been using Joe Verde’s online training and it helps us to focus on a more structured training format that is detailed to coincide with our philosophy and training attitude. We look forward to our continued growth and watching our salespeople succeed! Thank you, Joe!” Dennis Andrews, General Manager, BC
From detailing cars to $100,000 in sales.
“I started at my dealership 18 years ago and worked as a detailer for 10 years. I saw the potential in earnings in sales, but I was plain scared to try a commission based job. I wanted to be a better provider for my family though, so I took a leap of faith. I have been selling for 8 years now and after I attended Joe’s workshop, it truly opened my eyes on the selling process. I went from $32,000 a year as a detailer and now I earn over a $100, 000 a year! JVTN® keeps my skills rock solid. I have learned the art of listening and I am never smarter than the customer. I leave my problems at the curb, sell from inventory and I smile all the time, because I keep my customers happy. I rely mostly on repeat and referral business. Joe, you helped give me a path to success and I took a chance and have never looked back!” Elias Diaz, Sales Consultant, TX
Now I average 17 units a month!
“JVTN® has given me so many valuable tools to make my job fun. I come to work to work, I’m energetic and I use my ‘big’ personality so my customers really enjoy the buying process. Joe’s course on ‘Prospecting’ has given me all the tools to make sure people know where I work and what I do, and I make sure I reach out to 20 people a day, for a total of about 600 folks a month with my mailing system. I also send out a large postcard mailer with its bold letters and catchy phrases and I use my nick name of ‘Digger’, to grab the customer’s attention. ‘Digger’ makes buying a car pure fun. The repetition of Joe’s training is the key to my success. It constantly reminds me of the steps to the sale and I’m maintaining a 17 unit per month average. My goal is to be at 20 by the end of this year, and to be at 27 by the end of next year. Thanks for giving me opportunities that just keep on coming!” Heidegger, Sales Consultant, MT
I can see myself making $200,000 from training on JVTN®
“Joe Verde has taught me to make sure customers like, listen and believe you. I have had several customers go to other dealerships after visiting me, and end up returning to our dealership because they like me even though our prices may have been a bit higher. With JVTN® I have been able to increase my sales tremendously. The year is just a little more than half over, and last year at this time I made $71,000 and this year, I am already at $91,000. My rolling 90-day sales average is now 15.2, and I can see myself making $200,000 in the near future! Joe, thank you for the great training!” Craig Pena, Sales Consultant, OR
Our Closing ratio is up to 42%!
“I am not just a Sales Manager who works deals, conducts meetings, establishes schedules, desks deals and performs all the other necessary challenges that are part of my responsibilities at the dealership. I also am a mentor and coach for training, and I believe 100% in the skills and processes you teach on JVTN®. I constantly advise my sales staff that building value in the dealership and taking time to investigate the customer’s needs are the most important steps in Joe’s selling process. My staff spends at least 30 minutes on Investigating! When we came on board with JVTN® we boasted a 25% – 30% closing ratio. We are currently at a 42% closing ratio and our next goal is to jump to 48%! Thanks Joe, for helping us change our culture with JVTN®, by giving us unlimited skills to improve.” Seth Marshalek, Sales Manager, ID
We’re up 103 units from this same month last year.
“This August, we sold combined 406 units for the month for Toyota and Lexus. Last year at this time, we sold 303 units. Growth is going strong. I have been with the company for 30 years, and a trainer for 33 years and have seen the growth from our salespeople on a daily basis. We have been using Joe Verde’s online training and it helps us to focus on a more structured training format that is detailed to coincide with our philosophy and training attitude. We look forward to our continued growth and watching our salespeople succeed! Thank you, Joe!” Dennis Andrews, General Manager, BC
I made over $100,000 every year from your training.
“In May of 2011, I started selling cars and was lucky enough to get into a GMC store that provided Joe Verde training. With no selling experience at all, I figured I had nothing to lose and began taking his online courses, taking notes, practicing and really learning the information. I started at the beginning with the first courses that outlined Joe’s New Basics and a sales process that I felt I could duplicate and master. I was so determined to learn his methods that I practiced the scripts with my wife as we would go through the workbooks and training materials together, learning how to close the sale, and overcome objections. I quickly understood that the key to success was learning to ask questions to investigate properly to find the right vehicle, and then to focus on the customer’s hot buttons as I was presenting and demonstrating the vehicle. By tracking and charting my activities right from the start, I was able to put a game plan together to achieve the results I was looking for. Joe – thanks to you, I have made over $100,000 every year I have been in the car business, and my current average was 18 units per month. I have recently been promoted to Sales Manager, and I can’t wait to be the leader and mentor for my team to share the secrets to success that I have learned from you. Thanks, Joe!” Jason Guy, Sales Manager, AB
After training, I sold 5 in one week!
“When I started in the car business, I trained a lot on JVTN® and got a good foundation of the selling process. I got away from it for a couple of months and my, sales started slipping. I made a decision to make training a priority and started watching Joe’s ‘Goal Setting’ and ‘Turning Incoming Calls Into Appointments That Show’ Courses. The training helped me organize my day better, I go to work with my day already planned out and follow my plan. Following the incoming call script definitely helped me to set better quality appointments that SHOW up. Last month I sold 9 units and after training I sold 5 in 1 week! Thank you for making it simple, follow the process and sales will come!” Ben Huff, Salesperson, WV
From 16 to 22 with Joe’s online ‘Prospecting’ course
“I have been selling cars for 2 years, and my 90-day average was 16. Traffic had slowed down for us, so for the past 2 months we have taken Joe’s online course on how to prospect and ask for referrals. The first month, I started making 10 calls every day (minimum) using Joe’s scripts. By the end of the month, I made 5 appointments and sold 2 extra units! Last month I had 8 appointments and sold 4 of them, making it my best month in the business with 22 units sold. The phones are a gold mine, and following Joe’s scripts and asking the questions he teaches makes it easy. Thank you for opening the doors to many more sales!” Alfonzo Lopez, Salesperson, MA
A Record Month & Best Year!
“Last month we hit a record of 283 units and I know the increase is due to consistent training daily in group meetings and using JVTN®. As a Sales Manager, in the business for 41 years, teaching staff how to be productive in a positive way is part of Joe’s philosophy. As a result, morale is high and we are having our best year in unit sales since 1959! Last month we hit a record of 283 units and I know the increase is due to consistent training daily in group meetings and using JVTN®. All 22 sales staff have a 90-day average of over 10!” Bruce Moore, Sales Manager, WV
From selling food door-to-door, to my first $20,000 month selling cars!
“I have been at my dealership for just over 6 months, and I feel blessed to be in the car business. Previously I sold meat, chicken and fish door-to-door for 15 years, and although it was a difficult sale, I developed a strong work ethic. The training courses on JVTN® have proved to be the source of my success selling cars. In May, I sold 19.5 units, and last month I made a whopping $20,000 selling 22.5 cars! Joe’s courses have taught me how to work my full shift by working the phones and spending time in Service. One day, I made 76 calls. That is a lot of calls, but it did result in a sale. Joe gives me the motivation to give 100% every day I come to work. Thanks Joe, for giving me the determination to stand out in the car business!” Duane Arthur, Sales Consultant, AL
Our Closing ratio is up to 42%!
“I am not just a Sales Manager who works deals, conducts meetings, establishes schedules, desks deals and performs all the other necessary challenges that are part of my responsibilities at the dealership. I also am a mentor and coach for training, and I believe 100% in the skills and processes you teach on JVTN®. I constantly advise my sales staff that building value in the dealership and taking time to investigate the customer’s needs are the most important steps in Joe’s selling process. My staff spends at least 30 minutes on Investigating! When we came on board with JVTN® we boasted a 25% – 30% closing ratio. We are currently at a 42% closing ratio and our next goal is to jump to 48%! Thanks Joe, for helping us change our culture with JVTN®, by giving us unlimited skills to improve.” Seth Marshalek, Sales Manager, ID
I sold 30 units & my sales are easier!
“Last year at this time, I was averaging about 17 units per month. After being in the business for 1-1/2 years, I realized my potential for success by following Joe Verde’s training and making sure that I treated my customers right. I sold 30 units in June and 27 in July, and I am one of the highest grossers at the dealership. My sales are getting easier as I am working for more repeat and referral business. I have found my niche and with the help of a great dealership and Joe Verde’s training, there is no looking back! It’s all about Attitude!” Dan Sweeney, Sales Consultant, PA
From 6.5 in April to 17.5 in June with JVTN®!
“I am 6 months new in the car business and I love selling cars! JVTN® has paved the way to my success. I had the top unit sales in 4 of my 6 months and the top gross in 5 of my 6 months. Joe teaches, step by step, how to master objections versus concerns. He also helped me realize the importance of repetition and how it helps my selling process to be in control of everything from the greeting, to pulling up to the Sold Line! In April, I sold only 6.5 cars, but had the highest gross, $32,000 front and back. In May, I sold 15 and in June I sold 17.5. My goal for July is 20 and I know with JVTN®, I will continue to grow my business, in both unit sales and gross.” Lance Perry, Sales Consultant, ID
In 2 months, Paul sold 55.5 units!
“Five years ago, my dad brought me to Headquarter Honda to buy a car and here I am 5 years later selling cars and my business is taking off like a rocket! JVTN® taught me how to ask questions and how to begin closing as soon as I greet the customer. I am continuing to grow my repeats and referrals and my motto is to always build a friendship. I have also attended 2 Joe Verde sales workshops that have given me confidence, sharper skills and motivation to be the best in my career! In May, I sold 31.5 and most of those were repeats and referrals and in June I sold 24 units. Your workshops and JVTN® have changed my life! Thanks Joe!” Paul Rienzi, Sales Consultant, FL
From 272 to 360 units – a 33% increase.
“We have been using JVTN® online training for 5 years now and we have had increases every year! This year we used Joe’s Controlled Roll out on JVTN® and we did even better! The team is learning more and learning it faster. The controlled roll out enabled me to better organize and focus my training for my team, by controlling the training process. We focus on Joe’s New Basics and not skipping any of the steps, we do our ‘one on ones’ on a regular basis and we do group training twice per week. This year, we went from 272 units to 360 units – a 33% increase and we kept our gross as high as it’s ever been. Joe – thanks for creating the best process to go from welcome to the dealership, to the delivery of the vehicle, to a customer for life. Your process is easy to recognize, easily duplicable using JVTN®, and possible to master with structured practice.” Tammy Roach, General Manager, PE
From $17,000 a YEAR to $15,000 a MONTH with Joe Verde
“Joe, before getting into the car business, I worked for 17 years making $17,000 a year. Thanks to the vision and dedication of my manager and JVTN®, my life has been forever changed. My first month, I sold 21 units and made $13,000. In my next 3 months, I averaged 20 units and took home over $12,000 per month. My best month so far I sold 23 and made $15,000. In just my first couple months selling cars, I made more than my previous 2 years combined. I was salesperson of the month for those 3 months as well. I came to work to work, I follow all of the steps of Joe’s New Basics, and I never talk price and my customers love me. Joe, thanks for the secret to my success and a clear plan I can recognize, duplicate and master for continued future success!” Jolynn Peshek, Salesperson, OH
My pay soared to $149,000!
“Joe, since I started in the car business, 9 years ago, I invested in myself and my career by getting your VSA®. I have been growing steadily over the past 4 years, utilizing your JVTN® online training and focusing on your New Basics (8 steps). After mastering the New Basics, it was time to focus on building my business, by doing better follow up – both sold and unsold – and implementing a quarterly newsletter to keep in touch with my customers. I sold 211 cars in 2013, and 239 in 2014, which equals a 13% increase. Since I was working more repeat and referral customers that close a lot easier and pay me more money, my pay soared from $119,000 to $149,000, a 25% increase. Joe, thanks to you, I am not only a sales professional, I am also a great provider for my family with a great career that just keeps getting better!” David Wills, Salesperson, IL
I tripled my income and I love my job!
“Joe – I was at my last job for 12 years and was in need of a change. I always loved the car business and started selling cars at the dealership where I’d bought all of my cars. I have been training on JVTN® since I was hired, and by having access to your training 24/7, I can train when it’s the best time for me. One of the key things I learned was understanding the difference between a concern and an objection and how to handle them both, and of course, how to easily stay off price. I treat people like I would like to be treated, I follow your 8 Steps to the sale and they like me, listen to me, and they buy! I started on the 10th and sold 14 my first month. I was top salesperson my third month with 22 units, and now my current average is 18! Thanks Joe, for a much needed change in direction for my life and the ongoing training and plan to keep me headed in the right direction!” Scott Means, Salesperson, WV
Thanks for making my dreams come true.
“Joe as you always say – your success in the car business is based on YOU and your selling skills, your work habits, your attitude, and your choice of customers (SHAC) . If it wasn’t for JVTN® online training, your trainers, and your incredible support staff, I wouldn’t have made it. Your online training has made it possible to achieve so many of my dreams: a new car, new truck, a new SUV, a motorcycle and I’m achieving so many of my dreams. I went from never having sold a car to finishing my year at 132 deliveries. I’ve doubled my gross and doubled my income, making more money than I could imagine. My customers love me because I provide a car buying experience that is both fun and easy, and I love going to work to work every day, I love my job, and I love my dealership! Thank you for the best year of my life!” Monte Riddle, Auto Sales Consultant, OR
From 5 to 19.5 units a month!
“Joe, my story really begins where I lost my business and came into the car business at 36 years old. For the first month or so I tried it my way with no training; I sold 5 cars, then 9. At that point I started training on JVTN®. I watched a chapter on the greeting, practiced it, then used it with my next customer, and it worked! I continued taking your courses believing that if I implemented what I was learning, it would make a difference. So thanks to your training I went from 10 the next month to 18.5 and then to 19.5 and then to leading the board and earning over $100,000 in less than a year. I went from a 3rd story apartment with a wife and 4 kids to a beautiful house that I own, a new car and all of the other things that matter. More importantly, it gave me the confidence to know that I have found the career I want to be in. I am a Manager now and I get to teach other people the impact your training will have in their own lives.” Nathan Syme, Sales Manager, NV
From 57 to 184 units a month!
“About a year ago while on vacation I brought Joe’s book ‘A Dealer’s Guide to Recovery and Growth’, I couldn’t wait to get back to work and learn more about Joe’s training. We have since attended Joe’s 2-Day Manager Workshop and implemented JVTN®. Our dealership has completely turned around, we now have a sales process that everyone follows, we track everything we do, set goals religiously, and have weekly training meetings with our salespeople. We were selling around 50 units a month, and in March we had an all-time record month and sold 184! Joe, thank you for getting us on track and pointing out that there is no secret to success, it’s working smarter, not harder like we were doing.” Marvin Potter, GM, NY
With JVTN® we’re on track for our best year ever!
“We started using Joe’s online training about 3 months ago. We are focusing on using Joe’s word tracks to overcome objections and making sure they do not skip any steps in his sales process. With just those minor changes, we had our 2nd best month in 10 years and now are on track for our best year ever. Thanks Joe!” Jake Sodikoff, General Manager, VA
Units And Gross Up By Training on JVTN®
“When I got in the car business 6 years ago, my manager had me watch Joe Verde over and over for the first week. I came out of the gates hungry and ready to apply what I learned. By my second month I was top salesperson, that continued for 3 more months and then I was promoted to finance manager. Recently I took over training our new salespeople, we have daily meetings with JVTN® and they also train on their own. In July, they were averaging 8 units/month with $760 front end gross, now 90 days later they are up to 12 units and grosses are up to $1,300! Joe Verde’s training gave me my start in the business and I know I wouldn’t be this successful without it, so thank you Joe!” Andy Beam, Finance Director, MI
My biggest paycheck ever after JVTN®!
“I have been in the car business 16.5 years and I’ve been training on JVTN® for 5 months. When I say training on JVTN®, I mean watching the training chapters, taking great notes, taking the tests and practicing getting the words just right by saying the scripts out loud repeatedly. I learned the importance of bypassing price on the lot, not skipping any steps and to always be asking for the sale. I sold 15 units in May, 15.5 units in June and 13 in July. By the way, it was my biggest month in pay ever in July! I took home $12,500, which was over $900 per car and I took 8 days off for a vacation! Joe, thanks for an incredible easy-to-follow process that when applied as you instruct…just plain works!” Dan Nougier, Salesperson, AR
In just 2 months with Joe … “Our units are up 10%, grosses 30%!”
“We started using Joe Verde Sales & Management Training Inc. about 2 months ago, sending managers to class and using JVTN® (and the tracking). Let me tell you what a difference it has made at our dealership – everyone’s attitude, motivation, and work ethic has drastically improved. Our units are up 10% and our grosses up 30%! I’m starting to hear Joe Verde word tracks on the floor more and more and couldn’t be more proud and excited to see where we are going to be in 6 months! So if anyone doubts that training works, we are living proof it does. Thank you Joe!” Mike Udell, GM, MI
He handled 5 objections Joe’s way & closed the sale!
“I have been in sales and management for over 20 years and I have been training on JVTN® since February 2014. I train daily, 30 minutes on my own, and we do group training with our team about 2 times per week. My part of the process is to present the numbers, overcome objections, and finish the deal. The customer’s first objection was that he wanted to think about it. In response to that I used the ‘Time Is Money’ close. The second objection was that he wanted to save up money to purchase a truck and camper prior to purchasing a motorcycle. I responded with the ‘Gas Saving Close’ and followed with the ‘Reduce To The Ridiculous’ close. On the fifth objection, the customer wanted to think about the purchase over lunch, I responded with the ‘If You Were Me’ close. At this point, my Manager suggested that we would buy their lunch if they brought their receipt back. When he returned from lunch the customer responded with, ‘If it’s ok with you, I would like to purchase this bike today.’ The price of the bike was never negotiated. Joe, thanks for a sales process that is easy to follow, easy to teach, and clear in its purpose. It just plain works.” Ludger Tremblay, ASM, ME
From 4-6 units to my first $10,000 month with your training.
“I started at Sierra Blanca about a year ago. My first few months I was at 4-6 units. After consistently training on JVTN®, my average went to 10-12 units. Then the light bulb came on after attending your sales workshop. When I came back I increased my average to 12-15 and this month I am just shy of a $10K month and the day is not over! By mastering my ‘Yes’ questions and learning to properly devalue the trade with the silent walk around, I am on my way to being a 20+ car professional.” Jared Storey, Salesperson, NM
I feel like I’m getting my degree in sales.
“I have been training on JVTN® for 1 year and love it. There’s nothing better to keep you focused and on track every day! After attending the Sales Workshop, too, and covering so much in two days, it pulled everything I’d learned on JVTN® together. After the class, I focused on staying off price, slowing the sale down and building the value by asking the right questions. I normally average 11.5 per month and after class I sold 19 in April and 16 in May! Thanks Joe, with JVTN® and your classes, I feel like I’m getting my degree in sales!” Taylor Robbins, Salesperson, ME
From 3 to 6 to 9 to 19 units – thank you so much!
“I have been in car sales a little over a year, and have trained on JVTN® since day 1. By training daily I keep increasing my knowledge and skills as I keep developing into a sales professional. I went from selling 3 to 6 to 9 to 18 units and my current average is 19 units. I follow the 8-step process with every customer and my confidence is soaring as my skills at bypassing price and handling objections have continued to improve. There is so much to learn on your system. Like you say, ongoing training keeps going forever and I am looking forward to continued success with JVTN® and I’m very excited about all the potential available to me in this business.” Marckenson Brown, Salesperson, AU
From 6.5 to 20 units per month in just 5 months with Joe’s training!
“I have been in the car business for 5 months, thanks to Joe Verde and JVTN®, I am the top salesperson in my store! Having never sold a car before, I was so lucky to be at a dealership that offered real training. I have been training on JVTN® regularly and after recently attending the 2-Day Joe Verde Sales Workshop, it all came together. I went from selling 6.5 cars my first month, to 15 cars, then to 20 cars. My gross has been getting better with every vehicle I sell. I’ve learned how to stay off price with Joe’s 3-step process, build more value and most importantly, to stay out of the huddle. Joe, I am continuing to train on JVTN® daily. I love it because it gets me in the right attitude that they are all buyers! It also gives me the ‘How-To’s’ to become a professional in sales and earn $100K. Thanks Joe!” Lance Horner, Salesperson, TX
From 4 units a month, to 5 units in just the first week with JVTN®.
“Since we started JVTN®, we’ve been training every day, both as a group and individually. Before I did anything else, I made it a point to take my new guys aside and practice some of the basics with them: we’ve been working on moving the sale forward by role playing the greeting and bypassing price. We’re barely one week into the training, and it has already paid off. A new salesperson who’s been with me for 3 months, James, sold 4 cars last month. But as of yesterday, he already has 5 on the board for this month, and it’s only into week one! At this rate, James’ improvement this month alone will cover my store’s entire year of JVTN®!” Rick Wilson, General Manager, VA
My units and gross improved 60%!
“After selling cars for 5 years, I went to Joe’s 2-Day Sales Course and realized I had been doing so many things wrong that I was lucky to have the business I did have. After the workshop I focused on building value and following each step of the sale. My units and gross per deal quickly improved by 60%. I’ve since been promoted to Sales Manager, I’m training my staff on JVTN® each day and my superiors couldn’t be more pleased with our performance. Thanks Joe!” Craig Runshe, Sales Manager, IN
From 5 units to 17 and double commissions in 5 months with JVTN.
“I have been in the car business for 6 months. Prior to this I was in the restaurant business and working a lot of hours for not a lot of pay. I’ve been training on JVTN® since Day 1. My first month, I sold 5 cars and my commission average was $300 per unit. Now 5 months later by following Joe’s basics, mastering CRIC and overcoming objections, I am at 17 cars and have doubled my commission to $600 per unit! I have truly found a profession that has given me untapped potential for all of the effort I put forth! Thanks Joe!” Michael Wilson, Salesperson, NM
Michael 6 Months Earlier: From ‘New Guy’ to $9,500 a month!
“I’ve been in the car business for 1 year and was lucky to get in at a dealership that offered your training through JVTN®. I have been training daily since I started and have been increasing my units and gross on a regular basis. You taught me to treat all of my customers as buyers and I’ve really focused on learning to ask questions, bypassing price, and mastering your 8-Step Selling Process. As I continue to improve, I’ve watched my sales improve from 5 to 10 when I started to 12, and then 15, and this past month I hit 18 units and $9,500 in commission – my best month ever in both units and commission! Thanks Joe for laying out such a successful training program – I’ve done exactly what you said to do and I’m well on my way to earning $100,000 selling cars!” Michael Wilson, Salesperson, NM
From 8 to 15 units – New goal: 20
“I have been in the car business 7 months. I started out with an 8-car month, thought I was great, got a little cocky dropped to 3. We got JVTN® online training at the dealership and using it helped me understand the step-by-step process of selling cars and now I’m averaging 15 units. The 2-day class I just attended really put everything into perspective and my new goal is to raise my average to 20. Everyone should attend this class because you really can sell more if you just follow the basic steps to the sale.” Erin Cook, Salesperson, MB
I increased my commission $400 per unit!
“I’ve been selling cars and have been training on JVTN® most of that time, and JVTN® has truly been an eye opener by providing me the tools I need to thrive in the car business. I recently attended The Closing workshop and WOW! The information and energy I picked up from the workshop truly increased my confidence and enthusiasm for this business. Upon learning the 3-pass budget focused negotiation process I almost felt it was too easy now to go back and ask for all of the money. So I did it and it worked…I increased my commission per unit by $400 per unit, and I made more money than ever before and I had more customers that liked me even more! By focusing on the value and getting more down, I was able to get more deals financed, and was able to deliver more vehicles on shorten terms…which means I would have that customer back that much faster for their next vehicle. Thanks Joe, for giving us back the secret to having more fun and making more money!” Omar Vasconez, Salesperson, CO
From 10 to 16 after JVTN® and your class.
“I have been in the car business for over 25 years – before your sales workshop I was averaging 10 cars per month and my commission was about $350 per unit. I have been training on JVTN® for the past 3 months and I have to say after attending the live workshop it really brought everything to life for me. I learned how to stay off price better, build more value, and slow the deal down. My first full month after the workshop I sold 16 units (37.5% increase) and my commission is now at $500 per unit, which gave me an extra $2,400 in commission. I was also number one in the dealership! Thanks Joe for giving me the tools to continue growing my skills to become a true automotive sales professional!” Bruce Dubrow, Salesperson, PA
Best month…23.5 units.
“I am on my 4th time through the “The Goal Setting for Salespeople” book so I don’t miss anything. I set a goal to sell 20 cars per month and figured I’d have to talk to 3 people per day and close 1 of the 3. It is April 30, I’ve had (2) Hat tricks already this month. I sold 4 cars per day – 2 times (a Grand Slam) – and had my best month ever at 23.5 units. I’ve been training on JVTN® and have also attended the Joe Verde Sales Class. The goal setting book showed me how much easier it is to grow my business with a plan. Thanks Joe!” Jerry Peppers, Salesperson, TX
From 6 or 8 units a month for 27 years – to 17-18 with Joe’s training.
“I’ve been in the car business for 27 years and was selling 6-8 cars per month. I recently transferred to a dealership where the manager lives and breathes Joe Verde and we go through the Joe Verde training 3-4 times a week. Saying the right things, getting all of the ‘yes’ responses, and turning price into budget has certainly helped me. With Joe’s training I’ve gone from selling 6-8 cars to 22 cars high and now I’m averaging 17-18. The training changes your attitude and you look forward to coming to work every day. It’s a great program, I use the VSA® in JVTN® (mini-CRM) that comes with it and now my follow up is better than it ever was. Repeat & referrals are the key because people who’ve bought from you close at a much higher rate. Thanks, Joe.” Tom Starr, OH
We doubled sales at our dealership in less than 4 months!
“We signed up for JVTN® in late April, hoping to get some structure for our sales staff and dealership. What we got was more than we ever imagined. We have since started having weekly training meetings, and daily meetings on an excerpt I take from either Joe’s ‘How To Sell A Car Today’ book, or his ‘Earn Over 100K Selling Cars Every Year’ book and write it on our board in the training room. We have gotten remarkably better with our follow-up procedures from using the VSA® and our sales staff is not afraid to ask for the sale anymore since they have the right word tracks to do so. We went from 42 units in April to selling 102 in July! Our entire dealership has completely changed and we owe a lot of it to Joe and his training, so thank you!” Leigh Ann Sumrall, Internet Sales Manager/Trainer, MS
From 8-9 units to 18 after reading Joe’s “Earn $100,000” book and training on JVTN®.
“For the whole year, I’ve been selling 8-9 cars every month. I finally listened to what Joe was saying in his 100K book and online in JVTN® and began using JVTN® Tracking to see where I needed to improve. Training and tracking has paid off: In June I sold 10 and in July I sold 18, thanks to Joe and everyone at JVG.” Bob Tauber, Salesperson, NY
From 14 units to 25 after JVTN®
“Joe, I have been selling cars for 10 years. My first 8 years I was up to a 14 car average and was making about $40,000 a year. Not bad, but I wanted more so I started training on JVTN® in the beginning of my ninth year, and after taking the courses I was sold. I began implementing the process and recently had my biggest month ever and set a store record with 34 units! My current average is 25 now and I am on track for $100,000 for this year! The best part is I am still learning and growing daily as I continue my training on JVTN®. Thanks for a great process that works and helping me get to the next level!” Prentiss Farsee, Salesperson, WI
Our Gross Is Up $800 In One Month With JVTN®.
“We have only had JVTN® and your training for a month and a half and already see and feel a difference in our dealership. Our salespeople learned how to avoid price on the lot and our gross has gone up $800 per unit. With Joe Verde our future keeps looking brighter and brighter!” Chris Reade, UCM, CA
My sales exploded to 20 for the month.
“When I started in the car business I immediately started training on JVTN® and using the Virtual Sales Assistant. My first month I sold 8 units and then I went to the 2 day Sales Workshop. WOW, talk about a pump up! I came back ready to follow the steps to the sale. I started to slow down and focus on building value and getting more yeses throughout the process. I got a quick hat trick and never looked back as my sales exploded to 20 for the month. Thanks Joe for a great workshop and for building my skills for my new career!” Ian Daly, Salesperson, NY
Our grosses have gone through the roof because of JVTN®!
“Our grosses have gone through the roof because of JVTN®! Four of the past six months have been record months in the 30 years the store has been open. Even though we are in a bad economy in Oregon, many mills and other industries have closed down but we continue to grow because of the Joe Verde training and we’ve seen a dramatic increase in our gross profits… In my 32 years in the business, this is the first program I’ve seen where everyone follows it from the General Manager down to the salespeople and everyone in between.” Kevin Knopf, Sales Manager, OR
120% Growth- Jan ‘08-Jan ‘09! (Even through the recession)
“Joe: How did we grow 120% from January 08′ to January 09′ in our current market? It starts with our salespeople using your greeting and not getting their first objection within those first few seconds. Also all our Sales People train twice a week on JVTN® and for the Salespeople who don’t want to train no problem. They can work, just not here. This month we are sending four more of our Salespeople to your ‘How to Sell A Car Today’ Workshop and looking forward to what they do when they return. The sky is the limit when training the Joe Verde way! Thanks, Joe.” Craig Brown, Sales Manager, BC
Your training has been the best money we ever spent.
“Joe, it’s been about 4 years since I attended my first Joe Verde Training Seminar to decide if Menholt Auto Group wanted to engage your services. I tell the story often to our Management Team that after the first day of class I was quite humbled and realized we as a group had so much opportunity through the training and development of our people with your team’s assistance. Your training has been the best money we ever spent – and it’s been an amazing time for our group. We signed up with JVTN® right away and sent all of our managers to your classes to learn your processes. Once we trained our managers and put processes into place – we watched our sales associates grow in unit sales and income while also slowing down turnover in the sales department. Now we have daily training and daily one-on-ones with our salespeople. We just closed on 2 more dealerships and will require all of those managers to attend your Team Leadership workshop as soon as possible, too, so we can give them every advantage in today’s market. Business was good when we met, and it’s getting better all the time.” Randy Point, Vice President, MT
8 to 11 to 15 to 19 units!
“When I started selling cars I immediately started training on JVTN®. I had never sold cars before, so when I learned the sales process I was relieved to have some direction. I make a conscious effort to follow the steps as closely as I can and it’s paying off. My first month I sold 8, second- 11, third- 15 units and last month sold 19, making me salesman of the month! Nobody has ever been salesman of the month this quick in my dealership’s history! Thanks for leading me on the right path in my new career!” Jason Gallegos, Salesperson, CO
I tripled my commission and I almost doubled my units!
“I just hit 1 year in the car business and I had been averaging 14 units per month and my commission was OK. After attending Joe’s Sales Workshop my confidence was soaring as I now had a clear 8-step process to get the customer from the greeting to the office. I learned to get them excited about the dealership, myself and how get them excited about owning by building more value and staying off price. I went from selling 14 units and making $3,000 a month to selling 25 units and making $9,000 the next 2 months back to back. That’s more in 2 months than I’d made the 6 months before class. Thanks Joe for a needed boost to my career in sales and a foolproof plan for continued growth for the future.” Brian Adolfi, Salesperson, NY
From 10 to 19 after your sales class and JVTN®
“Joe, I have been a solid 10 car guy with average gross. After attending your 2 Day Sales Workshop, my attitude, energy level and passion for the business came back! I started treating everyone like buyers and stayed off price. I sold 6 vehicles in the next 4 days back and had my best month ever with 19 units. To top it off our dealership finished top in the country for CSI for all Toyota dealerships for the quarter. We use JVTN® regularly and are on fire! Joe, thanks for The Keys to Success in the car business, couldn’t have done it without you!” Lyle Gallez, Salesperson, IL
Thanks for such an incredible program – I broke the store record at 40 units!
“Joe – I’ve been in the car business for 2 years and started as a lot attendant and then worked my way up to salesperson. Since then, I attended your sales workshop a little over 6 months ago and am getting ready to attend it again. I’ve also been training daily on JVTN® and practicing daily. As I learn more, I have been slowing the process down, building more value, more rapport, and getting way more yeses (benefit confirmations). I went from a current average of 15 to 26 and I just broke the store record and my personal best record at 40 units. My gross has been getting better with each sale, my deals are so much easier, my customers love me, and I know that with each chapter I watch on JVTN®, I will continually get better and make even more money. There are no limits, growth is the only option, and Joe Verde is the only way to get there!” Gary Manigan, Salesperson, Spartanburg, SC